Dr. Robert Cialdini is recognized as one of the world’s leading experts on social influence. What follows is a persuasion cheat sheet I put together based on his book Influence: Science & Practice. “Weapons of Influence” Cheatsheet All animals have built-in fixed action patterns that are triggered by specific stimuli. For example, a mother turkey’s mothering instincts are … Continue reading Robert Cialdini’s Principles of Influence Cheatsheet